The success of Despicable Me 4, coupled with a focus on innovative retail products, has pushed the franchise’s box office profits past $5 billion with no sign of stopping.

Variety’s 2024 Culture Catalysts Impact report includes the people behind memorable activations from “Bridgerton,” marketers keeping “Call of Duty” high on the lists of gamers and the movers and shakers behind some of the biggest-grossing movies and buzzed-about series of the year.

As Jon M. Chu takes on the cinematic event of the year, he’s keeping accessibility in mind.

DreamWorks' The Wild Robot Producer Jeff Hermann talks the magic of making the film, his creative approach to animation and the importance of collaboration.

Jeff Stone, President & General Manager of Universal Studios Operations discusses the reinvention of the 100+ year Universal Studios Lot and NBCUniversal’s production expansion across the United States and United Kingdom.